A journey that brings together the world’s leading figures in sport, leisure, and entertainment

April 23, 2026

THE FORUM

THE FORUM

The transformative journey of every business leader begins in…

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MORE INFO

THE FORUM is an innovation-driven journey led by global leaders who are transforming the leisure, sports, and entertainment sectors. Under the motto ‘Leaders inspiring the world,’ Atlético de Madrid presents an innovative format that breaks away from traditional conferences to deliver a day of thought leadership at the Riyadh Air Metropolitano.

Program overview

April 23, 2026

Football Business Industry

PANEL I

A strategic analysis of the economic structure of professional football, encompassing revenue optimization, commercial rights management, and the development of high‑value strategic partnerships.

Spanish Brands become Global

PANEL II

Learn how Spanish brands turned ambition into reality, overcoming challenges and shaping the future worldwide.

Investment Funds in sports

PANEL III

This session delves into investment strategies, valuation methodologies, and advanced risk‑management approaches applied to sports‑related assets.

LEADING BRANDS

PANEL IV

Redefining Sport through Innovation and fandom.

GLOBAL BRANDS

PANEL V

How multinational brands leverage sport as a strategic platform to drive engagement and accelerate growth.

GLOBAL SPORTS PROPERTIES

PANEL VI

Assessment of the business models and expansion strategies of the leading sports properties worldwide.

Entertainment

PANEL VII

Analysis of the convergence between sport and entertainment as an integrated experience.

UEFA UNPLUGGED

Exclusive talk with Aleksander Čeferin.

GALLERY

AUDITORIUM
TUNNEL CLUB
LOCKER ROOM
VIP BOX
LOCKER ROOM

SPEAKERS

Soon, we will announce new leaders joining THE FORUM.

ANTOINE BONNIER

Chief Executive Officer, Quantum Pacific

Aleksander Čeferin

UEFA President

TONY DOUGLAS

Chief ExecutiveOfficer of Riyadh Air

Ben Enowitz

Chief Financial Officer of MARI

jorge garbajosa

FIBA Europe President and Vice President

ROB GIVONE

Head of Portfolio Strategies and Co-Chief Credit Officer at Apollo

maite gómez

Vice President of Business Strategy & Growth at Cabify

chris granger

Chief Executive Officer, Oak View Group

JEAN GUY

CEO of the Rwanda Development Board

JORGE MÁS

Managing Owner of Inter Miami CF

CRISTINA Pitarch

Managing Director Google Cloud

Alberto rodríguez-Toquero

ChiefExecutive Officer of Mahou San Miguel

JAVIER TEBAS

President of LALIGA

FAQs

Your questions answered.

When is The Forum?

THE FORUM 2026 will be held on Thursday, April 23, 2026.

Where is the event?

At the Estadio Riyadh Air Metropolitano de Madrid.

Will there be a cloakroom?

Yes. There will be a designated place to store your belongings.

Are the tickets assigned to individuals?

Yes. All tickets are assigned and must be registered to your user before the event.

When and how will I receive my ticket?

Your ticket will be available 24 hours before the start of the event to be downloaded. It will arrive via email.

Is there parking available or public transport close by?

Yes. There is ample parking space outside of the stadium. In case you plan on taking public transport, the closest metro to the stadium is Line 7.

Is it possible to select specific sessions?

THE FORUM will have a diverse program where attendees can enjoy a variety of sessions. Access to sessions is dependent on your ticket type.

Who are the potential speakers?

There will be top-tier speakers, leaders in their respective fields, whose knowledge and experience ensure rigorous and relevant content.

Will there be catering? Will there be diet/allergy friendly options?

Yes. Throughout the day there will be breaks where catering services will be offered to attendees. Additionally, a dedicated section will be provided for guests with allergies, intolerances, or special dietary requirements so that everyone can enjoy the experience with peace of mind.

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